Our planet
Our planet
Net zero by 2040
Reducing our CO2 footprint is key to doing our part to limit the effects of climate change. We’ve committed to setting science-based targets in line with the Paris Agreement, including the ambitious goal to achieve net-zero emissions by 2040.
Our commitment
We exist to make kids Superhappy – now, and into the future. That’s why we take our environmental impact seriously. We’re committed to becoming the most responsible toy company we can be. Find out how we’re changing the way we play to build a better tomorrow.
2025 impact highlights
Renewable energy powers all 3 main Moose sites
All paper and cardboard are certified by the Forestry Stewardship Council and has a minimum 70% recycled content
Received an APCO award in 2024 for our leadership in sustainable packaging
Our plush toys use recycled fill and skins and recycled plastics for non-critical parts
We have developed mineral and plant-based alternatives to plastic glitter
Calculated our carbon footprint for the very first time creating a baseline from which to measure our decarbonisation progress
Committed and set short term and long-term Science Based Targets through the Science Based Target Initiative
Received an APCO award in 2024 for our leadership in sustainable packaging
Partnered with Circonomy to trial a Toy Takeback program
Received an APCO award in 2024 for our leadership in sustainable packaging
Our Strategy
Our sustainability strategy is designed to deliver value for our business, our people and the planet and encompasses three main pillars;
Mission Zero – reducing our carbon emissions
Project Circularity - designing products for the circular economy and reducing waste
Environmental regeneration - regenerating the environment in which we live and work
Mission Zero
Reducing our CO2 footprint is key to doing our part to limit the effects of climate change. We’ve set science-based targets and have an ambitious goal to achieve net-zero emissions by 2040!
We annually calculate our Scope 1, Scope 2, and Scope 3 greenhouse gas emissions to understand our business impacts. This work has enabled us to set science-based targets which will allow us to reduce our global greenhouse gas emissions. Science Based Targets
We've set Science based targets which have been validated by the Science Based Targets initiative (SBTi), These targets are in line with the Paris Agreement and will be our North star as we aim to reduce emissions from our operations and products to help us achieve Net Zero by 2040.
Project Circularity
Every product we make carries an environmental impact — through its creation, use and end-of-life disposal. We’re driven to understand the carbon emissions and environmental impact associated with our products. and identify new and improved sustainability practices (to reduce this/them).
When it comes to packaging, we are focused on using materials that are easily recyclable, reducing the amount of plastic, and incorporating as much recycled materials as possible.
Environmental Regeneration
We recognise that raw materials and natural resources are used to make our products and ship them across the world to children everywhere! So, we are exploring opportunities for ecosystem regeneration in the countries in which we operate so we can restore it for future generations. We have been involved in tree planting and beach cleanup activities, and we have set our sights on larger scale regeneration projects.
We recognise that raw materials and natural resources are used to make our products and ship them across the world to children everywhere!
Recycle
Click here to find out how to identify and separate Moose packaging for collection and recycling
Rehome
Rehome toys you have outgrown with family or friends or donate to your local charity collection. Play on!