Our story

Our Story

At Moose Toys, we’re all about the Superhappy; the ‘WOW I love this’, the ‘OMG I can’t believe it!’ feeling that only toys can create. We put the extraordinary into everything we do, making award-winning toys so good, Moose is consistently called out as the most creative company in the industry.

Our best-selling Moose toys dominate collectibles, craft, dolls, games and youth electronics categories. We shook up the industry with Mighty Beanz and Shopkins – global hits of major proportions. These tiny little characters have made kids Superhappy all over the world and changed the way they think about playing. Not satisfied to stop at toys, we’ve also stretched ourselves into creating superduper content, entertainment and making epic worldwide licensing deals. We may be a family run business but we’re no small fry.

Our head office is in Melbourne, Australia (and has recently been named one of the coolest office spaces in Melbourne! Don’t believe us? Check it out here!) but we’ve got teams in LA, UK, France, Germany, China, and Hong Kong. Our 600+ strong team works in the most category-breaking excitement-inducing ways possible. We’re committed to working closely with communities and charities to give kids the chance to be kids and access the pure pleasure of play. Through collaboration, innovation, and adding our own kind of WOW, we can continue to spread the Superhappy all around the world.

Moose Toys Company Values

At Moose, we truly believe in One company, One culture. Our values are the essence of our identity – our DNA – ‘The Moose Way’. They are our guiding principles that underpin everything we do – both internally and externally. They are the behaviours and actions that define the way we operate, they help guide our decisions and achieve our vision. It is what makes Moose… well, Moose!

We’re a family, who is outrageously playful, with wild imaginations.

We're a family

  • We demonstrate kindness as a part of the Moose Family – Treating others the way we want to be treated. We’re all about welcoming your wacky, weird and wonderful self at work!
  • Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, sustainably and with a smile.
  • We know there is no ‘I’ in team and are committed to hitting team goals way out of the park.
  • We’ve got each other’s backs – we support each other with no politics or personal agendas.

Outrageously playful

  • All Moosies use play to stimulate thinking and innovation – applying learning across all initiatives.
  • We think outside the toy box to keep things super fun
  • We consistently give 100% to put the punch in our products and services.
  • We keep our energy up so there’s a great buzz around the place all the time – helping to foster great ideas and ensuring strong productivity.

Wild Imagination

  • We’re prepared to share the kooky and the creative in brainstorming sessions, to bring the best Moose to Market.
  • Moosies put heart and soul into innovating and delivering the best toys ever, with the future of our planet and communities in mind.
  • We elicit infectious enthusiasm, are non-judgmental, value diversity of thinking and the benefits this brings, and are open to all WOW ideas.
  • We keep on trend and across new technologies and sustainable so we can bring this knowledge to the playroom.