Moose Toys, Circonomy and Vicinity Centres have joined forces
Moose Toys, Circonomy and Vicinity Centres have joined forces to help local residents in Melbourne’s west to dispose of pre-loved or unwanted children’s toys sustainably through their second pilot activation ‘More Joy, Less Waste’ at Altona Gate Shopping Centre.
The program will encourage families to bring in toys they may have outgrown, are no longer working, or would simply like to regift.
Circonomy will sort the toys to understand which items may be suitable for donation, safely repaired or recycled, avoiding unnecessary materials ending up in landfill.
Through the partnership, Moose aims to raise awareness, educate and activate Australians to try new ways to discard unwanted toys. At the same time, gathering new insights to help inform broader opportunities in the toy industry.
In 2023 the first pilot received a great response from the public, with over 3842 toys donated over four weeks. A range of toys were deposited, from Action Figures to Baby Toys. Dolls, Action Figures and Plush were the most common toys deposited. Of these, more than 98% were either repaired, rehomed, recycled and meant a saving of nearly 600kg turning into unnecessary landfill.
Moose has set a target of being Net Zero by 2040, which includes addressing end of life solutions for toys and extending product lifecycles through sustainable design.
Circonomy advocates for sustainable business practices and conscious consumerism through best-practice waste management solutions that capture damaged, imperfect and slow-moving products that may otherwise be sent to landfill, but that are suitable for refurbishment and rehoming in ‘new’, ‘as-new’ or ‘as-is’ condition.
How to deposit your toys
- Get the family together and clear out and collect all your old toys
- Bundle up and bring down to Altona Gate Shopping Centre
- Deposit the toys into the relevant bins
- Joy – your helping give your toys a second life!