Moose Toys has been named global master toy partner for Collins and Devan Key, creators of the No. 1 brand-friendly YouTube channel, Collins Key. The channel boasts 20.5 million YouTube subscribers and averages more than 25 million views per video. Building on the success of the channel, where fans, known as the #KeyperSquad, tune in for fun DIY food, wacky challenges, pranks and more, the new products will provide fans with tools to re-create the iconic challenges at home.
The Collins Key collection launches in fall 2020 and combines the creative forces of Collins, Devan and Moose Toys by bringing innovative play to the toy aisle. The new toy line is intended to make the imagination run wild and is sure to give fans something to say “YEET!” about.
“We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life,” said Joe Smith, Director of Global Marketing, licensed brands, Moose Toys. “Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad.”
“Working with Moose Toys has been such a fun and unique experience,” said Collins Key. “Devan and I can’t wait to see how fans interact with the toys and activities and come up with their own creations. We know they’re up for the challenge!”
The Collins Key collaboration is a natural next step for Moose Toys to expand its relationship with YouTubebased creators. As the No. 1 YouTube creators for fun, lighthearted activities and creativity, Collins and Devan Key have seen great success, with more than 4.5 billion views. Continuing to expand their universal footprint with the development of unique IP, brand extensions and partnerships with Fortune 500 organizations.