We're entering the STEM aisle with CrunchLabs!

We’re blasting off into bold new territory - and we couldn’t ask for a better co-pilot! 🚀

We are super proud to announce an exclusive, multi-year global partnership with CrunchLabs and none other than Mark Rober - YouTube’s favorite engineering mastermind and former NASA engineer — to launch a boundary-breaking new STEM toy line.

Known for his viral science experiments and legendary glitterbomb pranks, Mark’s content has amassed over 11 billion views and 68 million subscribers since his 2011 debut.

Launching in 2026, this new line will bring a category-defying mix of fun, education, and our signature Moose WOW — reimagining the STEM aisle like never before.