Two innovation sensations start 2023 with a bang

Two never-before-seen toys have arrived and with our signature surprise and reveal magic – they’re certainly bringing the WOW.

First, we’ve been cooking up something extra special with Cookeez Makery, a sweet scented warm plush that’s a recipe for fun. With an oven playset, kids mix and make dough to create a furry new friend. After popping their dough creation in the oven, the plush version comes out warm to the touch and scented like bread or cinnamon. There’s even a puppy, bunny and kitten to collect and they all make sweet sounds when they’re squeezed and hugged.

In another plus for plush, we launched Little Live Pets My Puppy’s Home and it’s the closest thing to bringing home a real-life pet. Kids and parents assemble the flat-pack kennel together with kid-safe hammer and screws. Once complete, fill the water bowl and watch as footprints appear. Add the nameplate above the door and an adorable, cuddly new puppy magically appears inside its new home.

With these new arrivals available from July 2023 and some more surprises up our sleeves, we are super excited about the year ahead!