Moose Toys Supercharges European Growth with Iberian Expansion

We are supercharging our European growth strategy, expanding our direct-to-retail operations in Spain and Portugal, complementing existing direct-to-retail operations in the UK, France, and Germany.
Moose Toys first entered the European market in 2018 through the acquisition of UK toy company, Worlds Apart before quickly expanding to Germany and France. Our expansion into Iberia comes hot on the heels of Moose’s recent announcement it would be shifting to direct-to-retail in Mexico as of this year, deepening its presence in Latin America.
“Our direct expansion into Iberia is an important moment for Moose as we continue to build on our growing success in Europe,” said Ronnie Frankowski, Global President of Moose Toys. “We’ve assembled a world-class team to lead this next chapter as we elevate our presence in the region.”
Roberto Garofani, with over 30 years of toy industry experience and five years as Moose’s European Sales Director, has been appointed Vice President, Head of Spain & Italy. Roberto will lead the Iberian venture, alongside a highly skilled sales and marketing team, with operations support from Moose’s European hub in the UK.
Joining Roberto are seasoned toy industry experts Irene Sotillo, Marketing Director, and Albert Massuet, Senior National Account Manager, who will lay the groundwork for Moose’s growth in the region.
“We are deeply grateful to Famosa for helping to establish the Moose brand in Spain over the past 14 years, providing a strong foundation for this next evolution,” said Emily Maclennan, General Manager – UK & EU at Moose Toys. “Our focus now is to bring our beloved brands closer to Spanish and Portuguese families while building strong partnerships with retailers.”
Retailers and partners can meet the Moose Iberia team at the Nuremberg Toy Fair (January 28 to February 1, 2025, HALL 12 – Stand D10) to learn more about the company’s plans and innovative product portfolio.