Plush sales are anything but soft

Moose is superhappy to announce that we are #1 manufacturer of special feature plush toys with our plush category dominating the top four spots and accounting for 46% of the special feature plush dollar share according to NPD.

In first place, the much-anticipated Magic Mixies Crystal Ball, the latest awe-mazing addition to the Magic Mixies franchise, joining the Magic Cauldron (in third place) in being named Creative Toy of the Year. In second place, Little Live Pets Mama Surprise – the lifelike plush guinea pig that delivers a new baby every day for three days, and in fourth spot – everyone’s favorite Blue Heeler, Dance and Play Bluey.

Our disruptive and innovative approach to plush toys continues to deliver smiles all round, with plush being our fastest growing supercategory +27% year over year in Q3.



1 (Source: The NPD Group / Retail Tracking Service / USA / October 2022 / USD)
2 (Source: The NPD Group / Retail Tracking Service / USA /YTD October 2022/ USD)
(Source: The NPD Group / Retail Tracking Service / USA / Q3 2022 (July-August 2022 vs. 2021)