Moose wins big at Toy of the Year (again!)

Moose Toys wins Toy of The Year at the 19th annual Toy Industry Association’s Toy of the Year Awards. Understandably we were over the moon to be joint winners for the prestigious ‘Plush of the Year’ for Scruff-a-Luvs!

Heading to the ‘Oscars’ of the toy world, our hopes were high, fingers were crossed and acceptance speech was ready in anticipation. However, nothing beats that feeling of hard work paying off and making the team proud.

The competition was fierce, with over 700 nominees from 250 companies. Moreover, the judging panel was just as impressive, featuring retail toy experts, media, Toy Association members, and consumers.

‘Moose Toys winning a TOTY award is a true honor. We’re thrilled that Scruff-a-Luvs has capped off its launch year by taking home a top accolade at this year’s ceremony.” said our CMO, Ronnie. “We want to recognize the talented team at Worlds Apart for the amazing product, and are pleased to welcome them to the Moose family.’

‘We were super proud to have five toys nominated across four categories this year showing that we have truly diversified our portfolio. But to come away with a win for Little Live Scruff-a-Luvs is just phenomenal.’

We couldn’t be happier Little Live Scruff-a-Luvs got the ‘WOW’ moment they deserve. As one of the best-selling toys in the U.S. during the 2018 holiday season, their success was stratospheric this year. Part this success is due to kids loving the surprise of unboxing their plush to meet the adorable little fella they’ve adopted.

Moose donate profits from every Scruff-A-Luv purchased to the ASPCA. In hopes of helping to teach kids the importance of adopting a forever pet.

For Moose Toys winning this award was a bonus! We’re all about the good vibes only, thanks!

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