MOOSE TOYS STEAL THE SHOW AT THE ATA AWARDS WITH FIVE WINS AND AN ANNOUNCEMENT OF NEW KEY PRODUCT LINE FOR BLUEY!

The awards keep coming for Bluey, the loveable, six-year-old Blue Heeler, who turns everyday family life into endless, playful adventures. Yesterday, the Australian Toy Association held their first Digital Awards Ceremony and where Moose Toys and Bluey took out two awards for their Bluey collection.

The 2021 Judges Choice Award (0-6years) winner was the Bluey Pool Time Playset and the winner of the 2021 Plush Product of the Year was the Bluey & Friends Basic Plush.

Bluey is the Australian Toy Industries biggest success story from 2020. Named the #1 new growth property by the NPD Group, it was also the #1 Entertainment Brand in the Plush Category.  And, it is not just in Australia that Bluey has been celebrated, she was named the #5 new* property Year to Date globally by NPD. [1]

Moose Toys also won awards for Development Product of the Year: Treasure X Aliens Ultimate Dissection, Action Product of the year: Treasure X Sunken Treasure Ship and Craft & Activity Product of the Year: JelliRez StyleMi Assortment

“After the phenomenal success of Bluey, the team at Moose are so proud to be recognised by the Australian Toy Industry ,” said Paul Solomon, co-owner, Moose Toys. “Our Bluey collection celebrates everyday family life and encourages imagination and discovery through play. Moose is a family-owned company headquartered in Australia, and we share a lot of the same core values as Bluey. As fellow Aussies, we are in a unique position to bring the magic of the show to life in toys.”

Licensor BBC Studios also won ‘Pre-School License of the Year’ for Bluey. This is the second year in a row that that Bluey and BBC Studios have won this prestigious industry accolade.

Kate O’Connor, Head of Commercial and Business Development at BBC Studios Australia and New Zealand said, “We are thrilled to be recognised for our work on Bluey with this fantastic award. I want to thank Ludo Studio, Moose Toys and other licensees, as well as everyone in the BBC Studios team who have worked tirelessly on this brand to ensure that Bluey products are as exciting and as loved as the show itself!”

Following these accolades, Moose Toys is excited to reveal the latest addition to the Bluey toy range – The Bluey Caravan! The family are heading on a road trip to the great outdoors in the Bluey Caravan, the coolest RV on the road. This large playset includes everything the Heeler family needs for camping adventures. The side of the Caravan opens to reveal a kitchen complete with a table and benches that are perfect for indoor or outdoor play and feature cabinets and an oven door that opens and closes, and a second-story bunk room with beds for Bluey and Bingo. Inspired by the “Camping” episode where Bluey meets a new friend Jean Luc, the playset includes an exclusive Jean Luc figure, firepit and food accessories. Bluey fans will be thrilled to recreate their favorite scenes from the show with this epic play set.

Created by Joe Brumm and made entirely in Brisbane, Australia, Bluey is produced by the multi-Emmy® award-winning Ludo Studio for ABC Kids (Australia) and is co-commissioned by ABC Children’s and BBC Studios, with production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland.

 

[1] Source: The NPD Group | Retail Tracking Service | AUS |FY 2020
Entertainment: Covers TV/DVD/Digital, Movies and Video Games

 

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