Moose Toys, a leading innovator in the toy industry, is coming off a banner year in 2020 after launching three number one product hits, according to released data from The NPD Group Inc. Squeakee The Balloon Dog was named the number one new item year-over-year in the Youth Electronics Supercategory, Bluey was the number one new license year-over-year in the Preschool Figures, Playsets and Accessories category, and Kindi Kids emerged as the first best-selling item within the Large Dolls & Accessories class for 2020.
“The success of Squeakee, Bluey and Kindi, coupled with Moose’s reputation for innovation, showcases our success in identifying and starting new trends in the toy space,” said Paul Solomon, co-owner, Moose Toys. “With our incredibly strong line up for 2021, we are certain we’ll continue the momentum this year and again deliver the most exciting and sought-after toys this fall, including a very special toy that we believe will be at the top of every kid’s wish list this holiday.”
In October ahead of the 2020 holiday season, Moose launched Squeakee The Balloon Dog, the first-ever robotic balloon dog popping with personality. Squeakee quickly became the number one new item year-over-year in the Youth Electronics Supercategory, a category where Moose consistently shines.
Squeakee appeared on top toy lists throughout the holiday season and was recognized as a top toy for NPD new launches. The positive response by the industry and consumers alike has fueled the expansion of the Squeakee line. Moose introduced Squeakee Minis in January 2021 and has future innovations on deck for fall, including a hilarious dancing dino.
In addition to Squeakee’s top ranking, The NPD Group revealed Bluey was the number one new license year-over-year in the Preschool Figures, Playsets and Accessories category, and the number two new growth property in the U.S. for Annual 2020 for the Total Toy Industry. Bluey, inspired by the popular series on Disney Junior and Disney+, launched in summer 2020 and was an instant smash hit. The toys from Moose followed suit with most items from plush, figures and the Bluey Family Home Playset consistently sold out since launch. Bluey fans can look forward to even more exciting new ways to engage with Bluey with brand-new product rolling out throughout the year.
Rounding out the wins, NPD data placed Kindi Kids the first best-selling item within the Large Dolls & Accessories class for 2020i. Kindi Kids debuted on shelves in summer 2019 and was recognized by The NPD Group as the number one new doll property launched over its first three months of being in the market. Kindi Kids Mini’s launched in January 2021, and more new dolls and adorable new ways to play coming this Fall.