Find us Scruffy, make us Fluffy!

Discover the world of Scruff-a-Luvs. These unloved and abandoned pets are in need of help! Discover what kind of pet they really are and reveal their true beauty. In return, they will be your FFF (Furry Friend Forever).


Scruff-a-Luvs Sew Surprise magically creates a fashionable outfit for a mystery puppy or kitten. Rescue the pet and discover 10 surprises with the magic sewing machine!


  • Magically Sew Fashions

    Rescue the matted ball of fur by giving them a bath. Then dry, brush, and love them and your child will discover what kind of pet they really are!

  • Sew Many Surprises!

    New Sew Surprise from Scruff-a-Luvs is full of surprising reveals. What color will your child's sewing machine be? What color and style of accessories will your child get? There are 10 surprises to discover as your child plays with their new furry friend.

  • Wash, Dry And Reveal

    Unbox a mystery pet that is waiting to be rescued! This little pet needs love and help to be rescued. Wash, dry and reveal your new furry friend. Will your child find a puppy or a kitten?

  • Each Spool Matches A Different Fashion Color

    The color of the spool matches the color of the surprise fashion item you find. Choose a spool and slowly twist it - watch as your child reveals a fashion item for their pet!

  • Magically Reveal A Complete Outfit!

    There are 3 items to reveal to form a complete outfit for your child's new friend. You will find headwear - a bow or visor, a top - shirt or blouse and a bottom - skirt or shorts. Your child can dress up their pet and show off their style.

  • Style & Accessorize!

    Discover fashionable accessories including a watch & a pair of stylish glasses to finish off the pet's final look. With love and care they'll be your child's FFF (Furry Friend Forever).

  • Decorate Your Sewing Machine

    Discover a sticker set to customize your sewing machine however your child wants! Which style of stickers will your child find?

  • Sew Many Outfits To Discover!

    There are up to 4 different sets of outfits and styles to discover with Sew Surprise! Search across the purple and pink packs find new outfits to dress your new furry friend in!

These Cutie Cuts Lil’ Snippers from Scruff-a-Luvs are little fluff balls in need of your child’s help to give them a much needed hair cut.

Cut their fur and style them to reveal what kind of pet they are.

  • From Furry to Fabulous!

    Open up the fashionable backpack to reveal the unidentifiable fluff ball inside. Help your child take this Lil' Snipper ready for you to transform from Furry To Fabulous!

  • Cut Fur To Reveal!

    The new mystery pet pal is in need of a haircut! Use the magical child-friendly scissors to trim away all that excess fur from the Lil' Snipper. Who's under all that fur? Note: not real scissors.

  • Cute Species & Colorful Fur!

    Is it a bunny, a llama, a kitten, a chihuahua, a mouse, a pug? There are 21 new characters to collect, all with fur full of color! There are rare characters or even the ultra-rare parrot, pegasus or unicorn with multi-colored hair and eyes!

  • Groom, Style and Love Them!

    Each Lil' Snipper comes with it's own cute little heart shaped comb. Use it to brush and style your Child's new little pet pal.

  • Carry Them!

    The fashionable backpack can also be used as a pet carrier display case! Pop the pet back into the backpack and take the new furry friend everywhere you go!

Rescue a Scruff-a-Luvs Mom & Baby with beautiful pastel colors! Discover a baby scruff to rescue and give them their forever home!

  • Which Scruff-a-Luvs Mom & Baby Will Your Child Rescue?

    Inside the box is a mystery pet and baby waiting to be rescued! These little abandoned pets need your love and your help. Your child could find a Scruff-a-Luvs dog, cat or pony family.

  • Wash, Dry And Reveal!

    The Scruff-a-Luvs pet arrives as a ball of matted fur, but once your child bathes them to reveal their true pastel rainbow color, dry them, brush them and love them your child will discover what kind of pet they really are! This is the first step to make the Scruff-a-Luvs go from Scruffy to Fluffy. This process can be repeated if necessary to remove all residue.

  • Reveal A Baby Boy Or Girl!

    Wash the Mommy Scruff-a-Luvs to discover if she is hiding a boy, girl or both with rare twins! Warm their heart to discover if you have a baby boy or girl.

  • Feed, Groom And Love Your New Scruff-a-Luvs Family!

    Every Scruff-a-Luvs Mom and Baby comes with their very own feeding bottle accessory. There is also a beautiful comb for your child to groom this new pet family to make them look extra special.

  • Make Them Your Own

    Each Scruff-a-Luvs comes with an adoption certificate for your child to fill in. Give theScruff-a-Luvs a loving home! With love and care they'll be your child's FFF (Furry Friend Forever).


When did Scruff-a-Luvs Sew Surprise launch?

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Scruff -A-Luvs Sew Surprise launched on 15th July, 2022

What are the contents of Scruff-a-Luvs Sew Surprise?

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1 x Mystery Plush
1x Sewing Machine
3x Thread Spools
3x Mystery Clothing Items (1x Shorts or Skirt, 1x Top, 1x Fabric Bow)
2 x A5 Sticker Sheet
1x Watch
1x Comb
1x Glasses
1 x Instruction Booklet/Magazine

How many different Scruff Sew Surprise Characters are there to collect?

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In both the Pink plush and the Purple plush, your child can discover either a Kitten or a Puppy.

What are the 10 Surprises in Scruff-a-Luvs Sew Surprise?

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1. What kind of pet will you reveal? Puppy or Kitten?
2. Sewing Machine colour – Pink or Purple
3. Comb: Which color will your child reveal?
4. Watch: Which colour will your child reveal?
5. Glasses: Which colour will your child reveal?
6. Glasses: Which design will your child reveal?
7. Which head accessory will your child reveal?
8. Which clothing top will your child reveal?
9. Which clothing bottom will your child reveal?
10. Which sticker sheet will your child revieve?

My child has put the coloured spool on the spindle and nothing is happening - how do they reveal their fashion?

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Pick a spool colour and put it on the spindle. Each coloured spool corresponds to the each fashion item. Place the spool on the spindle. Turn clockwise to reveal the fashion. Repeat with each colour.

Does my child put the spools on top of the sewing machine to reveal my fashions?

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Great start! The spools can be placed on the storage pins at the top of the machine.
When you are ready to reveal your fashions, place one of the spool onto the spindle and turn clockwise to reveal an item of clothing. Repeat with remaining spools to reveal the complete outfit!

What is a spindle?

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A spindle is a part of the sewing machine where you put your spool to turn and reveal your fashions. See the below diagram to show you where it is located on your Sewing Machine.

Wow! My outfit looks great - what accessories are included?

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You can complete your pets look by styling with the fashionable accessories, including a watch and glasses.

How do I reset and repeat the play for my child?

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You can reset and play to reveal your fashions again and again!

1. Open one draw (following the instructions)
2. Fold each item of clothing and place into the draw matching the clothing colour to the spool label colour. Push the draw closed.
3. Repeat for each item of clothing
4. Place each spool back on the storage pins. You are now ready to reveal.

Can I purchase additional accessories?

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Unfortunately, at this time, it is not possible to purchase additional accessories.

My Child would like to purchase a second Scruff-a-Luv. How can I ensure that they receive a different breed to the one they already have?

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Scruff-a-Luvs is all about the surprise reveal, so unfortunately there is no way of knowing which breed your child is going to rescue. You can however purchase a different coloured Scruff-a-Luv or limited editions which might still be availble in your market. You can tell which versions are available by the colour of the image on the pack.

How many pets are there to collect?

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Scruff-a-Luvs Sew Surprise has two breeds of pets to collect: A puppy or a kitten. Each comes in both pink and purple, so 4 to collect in total.

What is the best drying process?

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We recommend towel drying your animal first and then drying with a hair dryer on a medium heat setting under adult supervision.
For super-speedy drying, you can also put your Scruff-a-Luv in the washing machine on a spin cycle.

Can my Scruff-a-Luv be placed in the tumble clothes dryer?

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No – Scruff-a-Luvs cannot be tumble dried.

Do I need to use soap or shampoo to clean the matted fur?

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It is not necessary to use any cleaning products but if your child wants to give Scruff-a-Luv a bubble bath, child friendly soap or body wash can be used. Ensure the animal is then rinsed thoroughly.

How long does the rescue process take?

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The process of going from scruffy to fluffy takes roughly 20-30 minutes.

Is the ‘process’ repeatable?

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Once you’ve shaved, washed, dried and groomed your Scruff-a-Luv you cannot return it to its previous state. After all… it’s been rescued and doesn’t want to go back to being matted! However, you can continue to wash, dry and groom your Scruff-a-Luv multiple times, ensuring that the correct washing and drying process is followed.

Top Tips for grooming your Scruff-a-Luvs/Is there a how to video available?

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We’ve created a video with a few of our Top Tips on how to get your scruff to look their best.