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Weekly Review: Manny Stul - Behind the global Shopkins phenomenon

He’s one of the most successful businessmen on the planet and has the gong to prove it, but chances are you’ve never heard of Manny Stul – even though he lives right here in Melbourne.

Co-owner of Cheltenham-based Moose Toys, Manny was named World Entrepreneur of the Year in 2016 – the first Australian to receive the accolade – and this year he debuted on the Forbes list of world billionaires with a estimated wealth of $US1.4 billion.

It’s a fortune partly built on 2.5-centimetre-tall plastic collectable characters called Shopkins, which sell for less than $2 apiece.

The tiny toys, modelled on grocery and department store items, were the brainchild of Manny’s wife and Moose director Jacqui Tobias. Since hitting the market in 2014, they have become the currency of children around the globe, selling an astonishing 900 million units.

Read more here: https://www.theweeklyreview.com.au/meet/manny-stul-melbournes-toy-mogul-behind-the-global-shopkins-phenomenon/