What's happening

Moose Toys uncovers collectibles line Treasure X

The toyco's new collectible action figure range focuses on buried treasure and features multiple layers of unboxing.

Australian toyco Moose Toys has launched its new collectibles property, Treasure X. The range features 24 action figures and 30 different treasures incased in a brick of “sand.” Treasure X boasts a multi-layered unboxing process that sees kids dig for and assemble the action figures, before pouring water into a wooden chest to reveal treasure, some of which is gold-plated.

Read more