Racing into the vehicle category with Boom City Racers

Super excited to race into the vehicle category with the launch of Boom City Racers! A collection of ripcord–powered race cars that deliver explosive vehicle play bursting with fun!!!! The innovative toy enables kids to rip, race, and explode their way to fun this Summer.

Inspired by the explosive nature of fireworks, Boom City Racers rip out of individual rocket launcher cases and smash into pieces, providing the ultimate crashing adventure. Available from July 1, the kid-powered car collection brings Moose Toys to the vehicle category for the first time, just in time for 4th July celebrations.

Boom City Racers are vibrant, collectible race cars that tear out of firework-themed packaging with the pull of a ripcord. Upon impact with a wall, a solid object, or another Boom City Racers car, the race cars smash into pieces that can be reassembled for repeat play and nonstop racing (and crashing) fun. With playsets that allow kids to launch vehicles and collide in mid-air, the collection encourages players to #RipRaceExplode their Boom City Racers and compete for the ultimate BOOM!

“With Boom City Racers, Moose Toys delivers innovation in the vehicle aisle,” said Paul Solomon, co-owner, Moose Toys. “Our collectible race cars deliver ultimate high-speed races and cool explosions. The unique ‘rip, race, explode’ features deliver hours of play, challenging kids to master their unique ultimate race-and-explode challenges.”

Read more here.