Us Moosies are over-the-moon. At the 19th annual Toy Industry Association’s Toy of the Year Awards we were joint winners for the prestigious (drum roll, please) ‘Plush of the Year’ for Scruff-a-Luvs!
At the Big Apple no less, we headed to the ‘Oscars’ of the toy world. Our hopes were high, our fingers crossed and our acceptance speech ready in nervous anticipation. That superhappy feeling of hard work paying off and making the team proud is hard to beat.
With over 700 nominees from 250 companies, the competition was fierce. The judging panel was just as impressive, featuring toy experts from retailers, the media and esteemed Toy Association members and consumers.
‘Winning a TOTY is a true honour, and we’re thrilled that Scruff-a-Luvs has capped off its huge launch year by taking home a top accolade at this year’s ceremony,” said our CMO, Ronnie. “We want to recognize the talented team at Worlds Apart for the amazing product, and are so pleased to welcome them into the Moose family.’
‘We were super proud to have five toys nominated across four categories this year, showing that we have truly diversified our portfolio. To come away with a win for Little Live Scruff-a-Luvs is just phenomenal.’
We couldn’t be happier Little Live Scruff-a-Luvs got the centre-stage WOW moment they deserve. As one of the best-selling toys in the U.S. during the 2018 holiday season, their success was stratospheric this year. As part of our convention-busting Little Live collection, kids everywhere loved the surprise of unboxing their plush to meet the adorable little fella they’ve adopted. For even more good feels, Moose donate profits from every Scruff-A-Luv purchased to the ASPCA, so kids know the importance of adopting a forever pet. We’re all about the good vibes only, thanks!