To celebrate the launch of our latest collectible line Goo Goo Galaxy, Moose Toys held an exclusive launch event at the renowned New York toy store, FAO Schwarz. Hailed a success because the new DIY slime toys sold out ‘within a matter of hours,’ according to reports from the store.
Goo Goo Galaxy is a range of adorable alien baby collectibles called Goo Drops, with goo-filled bodies and a special DIY slime activity. These adorable little Goo Drops will be crash landing to Earth this August. For more details about the product, click here.
Helping build excitement for the Goo Drops’ Earth arrival, Moose implemented a massive teaser campaign developed in partnership with celebrated content creators. The campaign culminated in a big reveal of the collectibles and the special event, which offered an exclusive early purchase opportunity at. The highly anticipated event had kids lining up out the door and around the block, and the toys sold-out in only two hours.
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