Moose Toys brings even more 'Superhappy' to Mexico

We are thrilled to announce we are expanding our Latin American presence, adding Mexico to a growing list of direct-to-retail markets from 2025. 

Moose Toys entered the region in 2003, when it engaged a network of dedicated distributors to build relationships with retailers. The evolution to supply directly will expand the number of products available to the toymaker’s retail partners and consumers in 2025, including the innovative new MrBeast Lab line of toys and collectibles, Moose Games, and more.

“Moose’s presence throughout Latin America has been growing steadily. Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan. We can see the momentum building rapidly for Moose in Mexico and we are excited to take this important next step,” said Ronnie Frankowski, Global president, Moose Toys.

On behalf of the entire Moose team, I want to express our appreciation to the distributors, retailers and partners for their outstanding contribution and collaboration that has helped build a solid foundation for us in Mexico over the last 12 years,” he added.

Among the newly available Moose Toys appearing at retailers in Mexico in early 2025 is the recently launched MrBeast Lab line co-created with the #1 most subscribed YouTuber in the world and avid philanthropist, MrBeast, AKA Jimmy Donaldson.

The extensive range of small-scale collectibles and action, vinyl and collector’s figures showcased incredible innovations across multiple categories and has sparked unprecedented demand in the United States.

Moose Toys transition to direct-to-retail in Mexico will commence in the first quarter of 2025.