Going all in on Mergers and Acquisitions

Say hello to our superstar new business division – and the name of their game is mergers and acquisitions. Our brand-sparkling-new team (led by global head of business development and industry expert, Giles Musker), is set to expand our portfolio across games, collectibles and toys, and follows the super success of acquiring UK kids’ furnishings brand, Worlds Apart. Their #1 goal? Strengthening our existing categories and pioneering and disrupting new ones.

Innovation is our heart and soul! From Magic Mixies to Little Live Pets and Shopkins through to licensing juggernauts including Bluey, this latest quest will ensure long-term play potential and growth for our Moose universe. We will also be exploring opportunities to invest equity into future WOW-makers, helping emerging companies to scale by tapping into our Moose know-how through our innovation capabilities, brand building expertise, and global distribution channels (we were a small family company once, too!).

We can’t wait to welcome more exciting toys into our Moose family.