Moose Toys new toy Scruff-a-Luvs Real Rescue appeared on The Ellen DeGeneres show, and it looks like they had a lot of fun! Scruff-a-luvs is having a pretty exciting year, with it being featured on the Walmart Holiday Toy Catalogue, the essential guide for kid’s holiday wish lists. As well as being nominated for Plush of The Year award in The American Toy Association Toy of The Year awards.
Watch the clip and see Ellen hilarious clean up her ‘Scruffy Writer’.
The plush toy was also featured in the October BE KIND. By ellen subscriber box. A quarterly box curated by Ellen DeGeneres. This was in celebration National Adopt a Shelter Dog Month. Moose Toys and Scruff-a-Luvs donated $100k to the ASPCA on behalf of the BE KIND. By ellen box subscribers.
Watch the clip from The Ellen DeGeneres Show to see the unboxing.
Scruff-a-Luvs is a proud supporter of the ASPCA and, through consumer purchases, has donated $250,000 to the nonprofit organization over the past two years.
Scruff-a-Luvs first hit shelves last year and was welcomed with immediate success. The toy received the coveted Plush Toy of the Year 2018 award from the Toy Industry Association and was recognized as a top toy by Good Housekeeping and Parents, among others. Real Rescue is the first ever water-safe electronic plush and brings the magic of Scruff-a-Luvs to life electronically, with 35 lifelike features and sounds. Immediately upon opening the packaging, the ball of matted fur begins to shiver and whimper, but once its new owner takes it “from scruffy to fluffy” with a bath, the rescued plush becomes a loyal pet for life.
“We continue to invest in our award-winning Scruff-a-Luvs line and partner with the ASPCA because we want to teach kids from a young age the importance of looking after and caring for your pets, which is what Scruff-a-Luvs is all about,” said Paul Solomon, co-owner, Moose Toys. “We’re dog lovers, and working with the ASPCA allows us to help rescue more animals and give pets loving homes.”