An exclusive launch event held at New York’s flagship FAO Schwarz toy shop to launch our newest collectable line has been hailed a success, in which the new DIY slime toys sold out ‘within a matter of hours,’ according to reports from the store.
Goo Goo Galaxy is a range of adorable alien babies called Goo Drops, with goo-filled bodies and a special DIY slime activity, who will be crash landing to Earth this August.
Excitement for the Goo Drops’ Earth arrival was built with a massive teaser campaign developed in partnership with celebrated YouTube and Instagram content creators. The campaign culminated in a big reveal and special event offering an exclusive early purchase opportunity at FAO Schwarz in New York City. The highly anticipated event had kids lining up out the door and around the block, and the product sold out in only two hours.
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