We’re in the business of making children happy

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market!


Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics featuring much loved brands such as: Shopkins, Little Live Pets, Beados, Happy Places, The Grossery Gang, The Trash Pack and Mighty Beanz and is consistently recognised as the most creative company in the industry.


The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play.


The success of the company extends to the development of content, entertainment and global licensing deals and all over the world. In addition to this, Moose has developed partnerships with organisations who share the vision to make a positive difference to the lives of children and their communities.


Moose Toys calls Australia home and has teams across Los Angeles, Hong Kong, China, London, Paris and Vietnam, employing more than 400+ staff and distributing to over 100 countries.

Our Team

Moose has offices all over the world and these offices are home to an awesome team of over 400 people who have innovation in their DNA.

The team works in all capacities from end-to-end from product design and development right through to sales, marketing and content development.

It is the team at Moose that enables the company to create and launch the innovative brands the business is so famous for.


Our Team

About Moose Leaders

Manny Stul - Chairman

Former founder of Skansen Giftware, Manny Stul took ownership of Moose Enterprise in 2000 and has grown the company from 10 people to over 300, taking Moose Toys to be in the top 5 Toy companies in the USA and number 4 in Australia in just 15 years. 

In 2015, Manny was named the Australian EY Entrepreneur of the Year and was sent to represent Australia for the 2016 Global Entrepreneur of the Year Award.   On 11 June 2016, Manny was named the EY World Entrepreneur  of the Year at an awards ceremony held in Monaco’s Salle des Etoiles. Manny was picked from among the 55 country winners from 50 countries vying for the title.

To discover more, please view the following articles and videos:

Paul Solomon

Commencing his career with a leading fashion company, Paul Solomon likens toys to the fashion industry with trends always changing. Paul joined Moose in 2001 where he ran sales and marketing.  He has a proven record to tap into the next big play pattern and has been instrumental in building a small family business into a leading global toy company. Paul is inspired by creative and unique ideas and is committed to ensuring that Moose continues to be a company that brings joy to children through toys and entertainment and in providing an exciting and dynamic workplace that looks after its team.  

Jacqui Tobias

After launching Australia’s Beanie Kid program, Jacqui joined Moose Toys in 1999, later to become a Co-Director and Co–Owner. She has been instrumental in Moose’s 40+ industry awards, including her own recent win for Designer & Inventor of the Year at the WIT (Women In Toys) awards held in New York City.  Jacqui’s creativity has been the heartbeat that led Moose to differentiate and thrive in the US market.

Jacqui has evolved the business from being Boys and Arts & Crafts focused, to a major industry competitor in the Girls toy aisles leading the development of brand successes such as Shopkins, Little Live Pets and Beados. 

Our Culture

The WOW is the way we do everything at Moose. It typifies our fun and dynamic culture.

Moose works hard to foster The WOW. The business prides itself on valuing team members and constantly pushes for best practice by offering a casual fun environment, great benefits and recognition programs.

Moose recognizes the importance of health and wellbeing and offers a fully serviced gym, personal training, 30 day challenges and Yoga as well as healthy snacks for the team.

Stimulating the mind and staying on top of trends is also important. Through the year Moose offers a wide range of learning and development programs for staff as well as MooseTalks, Moospiration nights and workshops.


Team collaboration

Heart & soul


Wild imagination

Outstanding innovation

With integrity